Why I Created This Website

I started freelancing in 2013. Back then, I was purely an SEO guy. No portfolio site, no case studies page — just word of mouth and a decent Upwork profile. Referrals kept coming, so I told myself I didn't need one.

That worked for a while. Until it didn't.

Over the years, my work quietly shifted. SEO led me to WordPress, WordPress led me to touching code, and touching code led me down a rabbit hole I haven't climbed out of. Shopify projects, then React, then Next.js. I started building things I actually wanted to exist — a tool for SEO workflows, a match queueing app for pickleball. The work got more technical. The referral pitch got harder to explain in a sentence.

At some point, clients started asking: can I see something you've built?

I didn't have a good answer. That's when I knew I needed a place that could speak for me — something that showed both sides: the SEO experience and the frontend work, together, in one place.

So I built this site.

It's part portfolio, part blog, part proof of work. The blog is where I share what I'm learning, what I'm building, and how I think about problems — because the best way to show you're staying sharp is to actually put your thinking out there. I plan to write about personal projects, tools I build to scratch my own itch, and the occasional deep dive into SEO or frontend topics worth thinking through.

If you're a startup, an agency, or a business owner who needs someone that understands both search and the web stack behind it — this site is for you. Browse the work, read a post, or just reach out.

I honestly regret not starting this sooner. But I'm here now, building it piece by piece — and that feels right.