Hi - I'm RossFRONTEND DEVELOPER

I’m part of the frontend team for SmartCity Control (SCC), a SCADA platform used by local governments and private sectors to manage IoT-connected infrastructure like irrigation systems, floodlights, and grain aeration. I led the frontend implementation of the irrigation and floodlight features—building scheduling tools, control panels, and real-time updates using React 18, Tailwind CSS, Shadcn UI. The platform is actively used in the field, and I continue to expand it with new modules and data-driven UI components.

At Channel D, I took over as the sole frontend developer for their dental signage platform, which manages custom video content for clinics. I implemented a streamlined video request board and integrated an AI-driven face cropping tool to automate dentist avatar alignment. Using React 18, Tailwind CSS, and Shadcn UI, I enhanced the platform’s UI and UX while collaborating closely with designers, backend developers, and project managers to deliver production-ready features.

I worked with HireMyTrailer to strengthen their SEO foundation and improve on-site visibility. My role focused on optimizing schema markup, keyword mapping, and internal linking across the platform. I also contributed frontend enhancements to the blog feed UI—refining card components for better structure and readability. The result was a more discoverable, SEO-aligned experience for both users and search engines.

As an in-house Technical SEO Specialist at BlueTuskr, I optimized WordPress, Shopify, HubSpot, and Webflow websites for a wide range of eCommerce clients. My work included technical audits, schema implementation, speed improvements, keyword mapping, and internal linking strategies. I also addressed on-site issues like image optimization and crawl inefficiencies using GA4 and GTM. Each client saw traffic growth of at least 110% as a direct result of these improvements.

As an in-house SEO specialist and project manager at Creativ Digital, I oversaw custom website builds from design to deployment while handling full-cycle SEO for client sites. I worked closely with designers and developers to ensure each WordPress build was SEO-ready—implementing keyword strategies, site audits, technical fixes, and analytics tracking. I used tools like Ahrefs, SEMrush, RavenTools, GA, and GTM to monitor performance and guide improvements, while also managing page builders like Elementor and Beaver Builder to support site launches.